While it might seem surprising, a new study has shown that television viewers enjoy watching advertisements during their favourite programmes.
In fact, audiences have proven time and again that there are events that they will watch almost primarily for the TV ads that advertisers put on the air. Events like the Champions League and the Academy Awards frequently draw audiences that are interested in the event - but they also want to see the much-hyped advertisements that come along with them.
A recent study found that viewers believe that advertisements often make shows more enjoyable, and that viewers tend to enjoy these advertisements during sitcoms, documentaries and between music videos.
While television viewership is increasing, some audiences are turning away from TV ads, using digital recording technology to fast-forward through the advertisements between segments.
The study found that while most people claim to dislike adverts interrupting their favourite shows, their enjoyment of programmes tended to diminish without adverts breaking up the segments. Researchers from the report noted that viewers can adapt to these shows, meaning each minute is less enjoyable than the last without a break.
But as certain advertisements become popular, the recording technology makes it easier to watch your favourite TV ads over and over again. And now viewers aren't only subject to those advertisements that appear on their local or national television channels. Satellite TV has brought channels from around the world into our living rooms, and with those channels come an abundance of international advertisements.
Now that television audiences have access to more channels, they are also able to watch live broadcasts of big events in countries like the United States - including those multi-million dollar Super Bowl ads.
Satellite TV means that viewers have a wide range of choices available to them when it comes to what they watch on television and when they choose to watch it. Since recent studies have found that more consumers are choosing to stay at home and save money during the recession, it was added that channels through satellite television are sure to please viewers hunkered down at home.
So, it perhaps comes as no surprise that sales of digital television recorders and satellite connections are on the rise, as consumers choose to buy services like Sky TV to watch all their favourite programmes. And from watching programmes offered by such services, you are sure to discover a few new ones along the way.